Download Communication Models and Elements of Communication PDF

TitleCommunication Models and Elements of Communication
TagsCybernetics Truth Information
File Size541.8 KB
Total Pages21
Document Text Contents
Page 1

Process of CommunicationProcess of Communication

 The linear Concept ² earliest formThe linear Concept ² earliest form
 Involves 5 basic questions ²Involves 5 basic questions ²
Who?Who?
Says What?Says What?
On which Channel?On which Channel?
To whom?To whom?
With What effect?With What effect?
Communication was considered a one ± wayCommunication was considered a one ± way

process marked by the flow of information from aprocess marked by the flow of information from a
sender to a receiver sender to a receiver

Page 2

ThThe linear Concepte linear Concept

 RReceiver passively receives the messageeceiver passively receives the message
oo Acts as directed and desired by Acts as directed and desired by sendersender
oo Communication inteCommunication intended to nded to control / control / manipulatemanipulate

the receiverthe receiver
oo Assumed that message while passing throughAssumed that message while passing through

medium chosen by sender, reaches the medium chosen by sender, reaches the receiverreceiver
without any distortion or changewithout any distortion or change

SSeennddeer r MMeeddiia a RReecceeiivveer r AAccttiioonnMessageMessageMessageMessage

Page 10

2-way communication process2-way communication process

 More contemporary in natureMore contemporary in nature
 RReceivereceiver also acts as thealso acts as the sendersender ofof

feedback to senderfeedback to sender
 Both sender and receiver play reciprocalBoth sender and receiver play reciprocal

and reversible rolesand reversible roles
 2 way concept considers communication to2 way concept considers communication to

be abe a reciprocal processreciprocal process and aand a mutualmutual
excexchhangeange of messagesof messages

 NNo distinction between roles of sender ando distinction between roles of sender and
receiver because same person plays bothreceiver because same person plays both
rolesroles

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