Table of Contents
Part 1. INTRODUCTION, PROBLEM STATEMENT, COMPETITOR ANALYSIS AND OBJECTIVE STATEMENT
1.1 Introduction
1.2 Problem statement
1.3 Competitor analysis
1.5 Objective statement
Part 2. IDEA GENERATION
2.1 Mind-mapping
2.2 Attribute listing
PART 3. PRODUCT CONCEPT DESCRIPTION
3.1 Opening
3.2 Availability for purchase
3.3 Features
3.4 Function
3.5 Frequency of usage
3.6 Price
3.7 Technologies
3.8 Comparison between Ultrasonic Anti Mosquito watch and competitor products
PART 4. MARKET IDENTIFICATION
4.1 Market Segmentation
4.1.1 Demographic
4.1.2 Geographic
PART 5. IDEA EVALUATION
5.1 Sticking dots
5.2 Force field analysis
PART 7. REFERENCES
PART 7. SURVEY (attach in appendix)