Download Customer Relationship Management PDF

TitleCustomer Relationship Management
TagsTypes Brochures
File Size4.0 MB
Total Pages2
Table of Contents
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Document Text Contents
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The book entitled Customer Relationship Management aims to help managers in establishing successful customer
relationships. The concise and accessible style of the book is suitable for business professionals and students pursuing
management courses.

The book effectively blends together the theoretical and practical concepts of CRM that help readers to achieve a thorough
understanding of the subject matter. The book also contains real-life examples and case studies to provide readers with a
glimpse of the actual market environment. Moreover, a summary and learning exercise are supplemented at the end of
each chapter to reinforce the concepts.

About the Authors:

Dr. Jaspreet Kaur Bhasin is currently working as Associate Professor at New Era Institute of Professional Studies. She has
also been teaching in business schools like Amity Business School, IITM (GGS University), etc. Dr. Bhasin has also been
associated with the marketing teams of companies like Parle Agro Pvt. Ltd. She has been actively involved in corporate
training in marketing and business communication in renowned companies like JKT, Noida. The author is an Accredited
Management teacher from AIMA and has published many articles in well-known AIMA journals and magazines like Business
and Management Chronicle. The author has presented about 20 research papers in reputed institutions like IIMs, IITs,
Apeejay School of Management, etc.

The proficient team at Kogent Learning Solutions Inc., and Dreamtech Press has seized the market of management books
bringing excellent content in management education to the fore. The team is committed to excellence—excellence in
quality of content, excellence in the dedication of thier authors and editors, excellence in the attention to detail, and
excellence in understanding the needs of thier readers.

ISBN: Pages: 464 | Author: | Price: ` 399/-w/CD978-93-5004-454-4 | Dr. Jaspreet Kaur Bhasin, KLSI


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