Download Internship Report of PEPSI COLA MULTAN PDF

TitleInternship Report of PEPSI COLA MULTAN
File Size527.6 KB
Total Pages89
Table of Contents
                            Publicity:-
Definition:
Difference between Publicity & Advertising
Types Of Publicity
Press Releases
News Conferences
Activities And Events
	FINISHED GOODS STORAGE
                        
Document Text Contents
Page 1

PEPSI Cola – Shamim & Co.
(Multan)

INTRODUCTION

History Of Pepsi Cola

In 1893 Caleb Bradham, a young pharmacist from New Bern, North Carolina, begins

experimenting with many different soft drinks. In 1898, one of Caleb's formulations, known as

"Brad's Drink" a combination of carbonated water, sugar, vanilla, rare oils and cola nuts, is

renamed "Pepsi-Cola". On August 28, 1898, Pepsi-Cola received its first logo.

In 1902, he applied for a trademark with the U.S. Patent Office, Washington D.C., and formed

the first Pepsi-Cola Company. 1905, Pepsi-Cola's first bottling franchises were established in

Charlotte and Durham, North Carolina. In 1906, Pepsi gets another logo change, the third in

eight years. The modified script logo is created with the slogan, "The Original Pure Food

Drink". In 1920, Pepsi theme line speaks to the consumer with "Drink Pepsi-Cola, it will

satisfy you". In 1923, Pepsi-Cola Company was declared bankrupt and its assets were sold to a

North Carolina concern, Craven Holding Corporation, for $30,000.

FORMATION OF PEPSI COLA CORPORATION

Roy C. Megargel, a Wall Street broker, bought the Pepsi trademark, business and good will from

Craven Holding Corporation for $35,000, forming the Pepsi-Cola Corporation. In 1928, after

five continuous losing years, Megargel reorganized his company as the National Pepsi-Cola

Company. In 1931, U.S. District Court for Eastern District Virginia declared the National Pepsi-

Cola Company bankrupt, the second bankruptcy in Pepsi-Cola history.

REFORMULATION OF PEPSI COLA’S SYRUP FORMULA

The Loft candy company acquired the National Pepsi-Cola Company. Charles G. Guth, president

of Loft, assumed leadership of Pepsi and commanded the reformulation of Pepsi-Cola syrup

formula.1934 was a landmark year for Pepsi-Cola. The drink was a hit and to attract even more

sales, the company began selling its 12-ounce drink for five

cents (the same cost as six ounces of competitive colas). The 12-ounce bottle debuted in

Baltimore, where it was an instant success. The cost savings proved irresistible to Depression-

Internship Report Page 1 of 89

Page 2

PEPSI Cola – Shamim & Co.
(Multan)

worn Americans and sales skyrocket nationally. In 1941, The New York Stock Exchange traded

Pepsi's stock for the first time. In 1964, Diet Pepsi, America's first national diet soft drink,

debuted. Pepsi-Cola acquired Mountain Dew from the Tip Corporation in 1964.

FORMATION OF PEPSI COLA INCORPORATION

In 1965, Expansion outside the soft drink industry began. Frito-Lay of Dallas, Texas, and Pepsi-

Cola merged, forming PepsiCo, Inc. Pepsi Cola Company operates in beverages industry. Pepsi

Cola international is well reputed multinational company which is doing its business in almost

every country of the world. The company is registered in New York stock exchange U.S.A. to

make a better control over the business the company has given the manufacturing rights to

different companies. Now these companies are producing the products on the behalf of the

company by using company’s trademark. To maintain their goodwill in the market the company

has a strict policy of granting manufacturing rights. Pepsi Cola have standardized products all

over the world (e.g. same in size, shape and quality). The franchises have to follow all the

standards given by the company.

SETUP OF PEPSI COLA

The head office is situated in New York (USA)

with units operating in different regions of the

world. These are called Business Units and

Pakistan is in MENAPak (Middle East, North

America and Pakistan). The head office of

MENAPak is situated in Dubai (UAE). The

local head offices for each country are situated

in the respective capitals.

Internship Report Page 2 of 89

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