Download Introduction to business research methods PDF

TitleIntroduction to business research methods
Tags Quantitative Research Hypothesis Type I And Type Ii Errors
File Size1.3 MB
Total Pages40
Document Text Contents
Page 1

Introduction toIntroduction to

Business Research MethodsBusiness Research Methods

Dr Anthony YeongDr Anthony Yeong
DBA MBA PMP PRINCE2 PractitionerDBA MBA PMP PRINCE2 Practitioner

July 20July 201111

Page 21

 ObjectivismObjectivism –– asserts that social phenomena and their meaningsasserts that social phenomena and their meanings
have an existence that ishave an existence that is independent independent of social actors. Businessof social actors. Business
research is similar to Science.research is similar to Science.

(Reality exists independent of researcher)(Reality exists independent of researcher)

 ConstructionismConstructionism –– asserts that social phenomena and theirasserts that social phenomena and their
meanings aremeanings are continuallycontinually beingbeing accomplishedaccomplished by social actors. It by social actors. It 
implies that social phenomena and categories are not onlyimplies that social phenomena and categories are not only
produced through social interaction but that they are in produced through social interaction but that they are in aa
constant state of revisionconstant state of revision..

(Reality constructed by (Reality constructed by researcher)researcher)

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