Download Kit Kat SWOT analysis & marketing strategies PDF

TitleKit Kat SWOT analysis & marketing strategies
File Size671.8 KB
Total Pages25
Document Text Contents
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Table of Contents


Executive Summary ............................................................................................................ 1

Introduction of Kit Kat........................................................................................................ 3

Current Market Situation .................................................................................................... 6

SWOT Analysis Of Nestle Kit Kat ..................................................................................... 7

Objectives of the Marketing Plan ..................................................................................... 10

Marketing Strategies ......................................................................................................... 13

Pricing Strategy ............................................................................................................. 13

Product Strategy ............................................................................................................ 14

Distribution Strategy ..................................................................................................... 15

Promotion Strategy ........................................................................................................ 16

Conclusion and Recommendations ................................................................................... 19

REFERENCES ................................................................................................................. 21

Appendices ........................................................................................................................ 25

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